Behind The Scenes:

the permenter Estate

The morning we first took on The Permenter Estate was the kind of scene you don’t easily forget. The fog was dense, settling over the land like a veil, softening the edges of everything—trees, ponds, even the grand mansion that rose quietly in the distance. We arrived just before dawn, the air heavy with that familiar early morning stillness, as if the estate itself was waiting to wake up.

Drake Vincent was the first to get his gear in motion. He launched the drone with a practiced precision, the kind that comes from someone who’s as much an artist as a videographer. Watching the drone lift through the mist was mesmerizing; it dipped and rose effortlessly, capturing the vastness of the estate in cinematic sweeps that showed off each layer of the landscape. Maddox Melton, our marketing assistant, was a few steps behind, camera in hand, moving purposefully to capture the way the morning light interacted with the fog. Every photo Maddox took seemed to capture a fleeting, almost dreamlike quality that fit the scene perfectly.

We rode the Can-Am across the property, winding through patches of dense trees, skirting around the ponds, and tracing the edges of the row crop fields. The fog lingered longer in some spots, wrapping around the landscape and creating a sense of mystery, as if we were seeing a version of the land that only revealed itself in the early morning hours. By the time the sun burned through, we had a collection of footage and photos that captured more than just the estate's grandeur; they captured its character and complexity. It was a powerful reminder of why we do what we do, bringing out the stories that live in the land itself.