Project .001 x Lost Hat Co.
Breathing nostalgia into our brand.
Project .001
when we began war studio, we wanted to breathe nostalgia into our very first project. nearly 40 years ago, wendell Alexander realty was formed, so we had to transport ourselves back in time to a place that was very unfamiliar to us. what did it look like back then? how did people advertise their companies before the internet and Facebook? on clothing. It was a conversation piece. in turn, word of mouth. this lead to a community of others supporting other small businesses. seems like we could use a little more of that these days.
This patch hat pays homage to our founder, wendell Alexander. we hope it transports you back in time, to a more simple time. we’ll see you out there.
The Iconic Patch Hat
In the heart of the South, during the vibrant 1970s and 1980s, a unique symbol of both style and community began to emerge: the rope/patch hat. Worn by farmers, Hunters, outdoorsmen, and young dreamers alike, these hats became a canvas for personal expression, adorned with colorful patches that told stories of local pride, favorite brands, and cherished hobbies.
One of the most notable figures to don the rope patch hat in this area was Wendell Alexander, a visionary real estate agent whose charisma and dedication to the community made him a beloved figure in his town. Wendell understood that real estate was not just about properties; it was about people and connections. His rope patch hat, often decorated with local landmarks and symbols, became synonymous with his name and mission.
As the years passed, the rope patch hat evolved into a cultural icon, worn at fairs, gatherings, and even casual outings. It became a staple for anyone wanting to express their Southern roots and individuality. Wendell’s legacy lived on through these hats, symbolizing a time when personal connection was as important as any sale.
In tribute to Wendell Alexander and his enduring impact, we created a new rope patch hat that reflects that spirit. Each stitch pays homage to the past while looking toward the future, a reminder that in real estate, just like in life, it’s the connections we make and the stories we share that truly matter.
